12 AM Labs.
01

Product Engineering

Products built to be used, maintained and grown.

We design and build software products end to end — interface, application, data and infrastructure. The work is done by the people who will still be maintaining it, which changes the decisions that get made.

TypeScriptNext.jsReactReact NativeNode.jsNestJSPostgreSQLRedis
reference architecture
EXPERIENCEWebMobileAdminAPPLICATIONDomain servicesWorkflow enginePublic APIDATAPostgreSQLCacheObject storePLATFORMCI/CDObservabilityInfrastructure as code
FIG. 01Product Engineering — how the work takes shape
Capabilities

What this covers

  • SaaS Development Multi-tenant products with billing, roles, onboarding and the operational tooling to run them.
  • Web Applications Production-grade platforms with real permissions, real data volumes and real security requirements.
  • Mobile Applications Cross-platform apps for customers and field teams, built for unreliable networks and real devices.
  • MVP Development The smallest product that answers the riskiest question, built on foundations version two can use.
  • API Development Versioned, documented interfaces for partners, mobile clients and internal systems.
  • Backend Engineering Data modelling, background processing, integrations and the parts nobody sees until they fail.
How we approach it

Three commitments that shape the work

01

Model the domain before the screens

Interfaces change constantly. The data model underneath is expensive to change, so we get that right first.

02

Production from week one

Environments, deployments and monitoring exist before the first feature does. Launch day should be uneventful.

03

Demoable increments

You see working software every week. Direction changes cost days, not months.

Start here

Have a problem worth solving?

Let's build the right technology for it.